- Founder of an independent web development studio building production web applications for clients, from architecture and design through deployment and ongoing support.

- Architected and built a production, multi-tenant client portal with automated invoicing and real-time GitHub commit tracking (Next.js, React, TypeScript, PostgreSQL, Better Auth, Postmark; AI-assisted with Claude/Cursor).

- Designed and built a headless brand website for Compounds Coffee (Next.js, React, TypeScript, Contentful), including a searchable store locator that fuses Contentful location data with the Google Places API for real-time search and mapping.

- Designed, developed, and maintain a range of customer-facing sites, including an insurance talent recruitment site, a newsletter landing page, and digital portfolios, on a consistent modern stack (Next.js, React, TypeScript, Tailwind, SASS, GSAP, shadcn/ui, Google Analytics).

- Co-owned the front-end across a portfolio of global watch brands (Citizen, Bulova, Accutron, Frederique Constant, Alpina) on Salesforce Commerce Cloud, spanning US, CA, MX, and UK storefronts, building everything from headers and footers to home pages, account pages, PLPs, PDPs, and PGPs.

- Helped lead brand migrations onto SFRA, building new cartridges and sites for Alpina, Frederique Constant, and Accutron from Shopify/WordPress, and migrating the UK brands from Magento, each seen through to release and ongoing support.

- Helped design and build a master template cartridge (extended from RedVan Workshop's Autobahn) used as the shell for new site implementations, and wrote the supporting Confluence documentation.

- Owned ADA/WCAG accessibility compliance across the multi-brand sites, leading communication with the compliance partner.

- Participated in multi-site architecture and higher-scope planning, accounting for code hierarchy, extensibility, and DRY principles across new site and cartridge builds.

- Cut average deploy time ~75% by migrating the codebase from Bitbucket to GitHub and optimizing build pipelines for dev and staging.

- Reduced error-log bloat 80–90% by regularly auditing Salesforce Log Center for repetitive errors.

- Built a headless store-locator PWA against Contentful (TypeScript, Next.js/React, Tailwind, GSAP) to prep the move toward PWA Kit, plus custom SFRA-to-Klaviyo metrics to improve customer segmentation.

- Worked largely independently while code reviewing team members' code daily, managing the Jira board and weekly release notes, and facilitating Agile delivery across PMs, product owners, executives, and designers.

- Built Salesforce Commerce Cloud components in Page Designer to help clients produce and manage content as they migrated onto SFRA, using ISML, SCSS, and JavaScript.

- Initialized and developed SFCC sibling/multi-sites for a main brand, standing up new storefronts from the ground up.

- Developed customer-facing site sections (headers, footers, home pages, PDPs, PGPs, and category/content landing pages) for multiple clients migrating to SFRA, with responsive design across the board.

- Diagnosed and fixed bugs across live SFRA storefronts, keeping client sites stable through active migrations.

- Balanced multiple clients, projects, and complex daily timelines, consistently delivering on schedule.

- Wrote weekly status reports (implementations, process, and blockers) for product owners and project managers, and authored technical documentation for systems as they evolved.

- Built customer-facing site sections for New Balance's global SFRA migration, shipping flagship storefronts across 15+ markets (US, CA, AU, NZ, UK, DE, FR, BE, AT, NL, ES, IT, Malaysia, Taiwan, Hong Kong, and more), frequently handling multiple locales per site.

- Developed Salesforce Commerce Cloud components for Page Designer to automate developer workflows, including a custom attribute editor that extended Page Designer's functionality, and reported on the measured impact of that automation.

- Built a video enhancement used across New Balance sites, auto-playing videos inline on scroll while keeping them ADA compliant.

- Integrated Emarsys email automation for the Malaysia release (Emarsys, ESL, Deck Commerce, SFRA), and connected and tested transactional emails across multiple releases.

- Owned ADA/WCAG accessibility as a daily discipline, translating complex Photoshop/InVision creatives into pixel-perfect, responsive, compliant pages, and ensuring US-to-CA sites met French-language legal requirements without losing design integrity.

- Built an internal interactive style guide (React, JavaScript, SASS) and wrote unit tests for customer-facing features (Mocha, Sinon).

- Managed Salesforce access and permissions across regions and environments, creating and modifying roles between teams.

- Trained team members on internal systems and on writing accurate, DRY, ADA-compliant code, and code-reviewed the team's work daily.

- Worked in SAFe/Agile delivery, sprints, grooming, retrospectives, train syncs, and daily standups, collaborating across product owners, designers, PMs, and developers, often internationally.

- Built customer-facing web applications with Angular (7/8) and JavaScript, including a multi-brand front-end architected with SASS for reuse across brands.

- Audited and remediated a customer-facing application to ADA AA / WCAG accessibility standards.

- Designed and built an internal statistical dashboard front-end (Angular, SASS, responsive design).

- Built and consumed REST APIs across the stack, including a GET endpoint in C# consumed with TypeScript.

- Translated designer mocks into pixel-accurate, responsive web pages, and supported a WordPress/PHP site alongside the Angular work.

- Set up front-end build and optimization tooling (Gulp, Vagrant, batch scripts) and collaborated across Git, SVN, and Mercurial.

- Ran a freelance web development practice, delivering full-stack sites and applications for clients end to end, from prototyping (Sketch, InVision) through development, launch, and ongoing support.

- Designed and built customer-facing React applications, including a portfolio site (React, MUI) and a data-driven wedding site with full GET/POST API integration (React, Node.js, PostgreSQL, Google Analytics, Mailchimp).

- Built responsive, data-driven dashboards and applications in Angular (7 and 11) with TypeScript, SASS, and Material Design.

- Authored a custom CSS3/SASS component library as a lightweight Bootstrap alternative for client projects.

- Built and supported WordPress/PHP sites, automating client business processes and documenting the functionality.

- Turned Google Analytics data into reporting that helped organizations optimize social outreach and grow event traffic and revenue, and technically project-managed a successful virtual marathon built to offset COVID business impact.

- Handled the full studio workflow: Git/GitHub, front-end build tooling (Gulp, Node, npm), graphics optimization (Photoshop), and client-facing RFPs (InDesign).